W e l l e m e n t s
D a i l y D e t o x T e a
Situation
- Daily Detox Tea is a natural, organic cleansing tea available in both capsule and traditional tea bag form
- Wellements wanted to reach the core consumer directly to experience a quick spike in sales of the product
Project Goals
- Market directly to consumers
- Provide a positive experience for consumers with the product
- Increase sales of Daily Detox
Outcome
- Research found that 90,000 health-conscious, organic-minded individuals attend a 3-day music festival in Tennessee called Bonnaroo
- These individuals prioritize body cleansing in their everyday health
- routine, benefitting from the trial of Wellements’ product Daily Detox
The Olson team distributed 25,000 tea bags as tea samples or packet - samples
- Wellements saw a 11% increase in sales following the event
Positive media appeared locally and nationally for the efforts
F a c e s o f I n f l u e n z a
Situation
- Public awareness campaign led by the American Lung Association and sanofi Pasteur
- Aimed to improve influenza vaccination rates among high risk groups
- Campaign strategically designed to help consumers see themselves, family members, and others among the many “faces” of influenza
- More than two out of three Americans are recommended for annual vaccination, yet immunization rates among high risk groups remained low
Project Goals
- Increase annual flu immunization rates through heightened awareness about the seriousness of influenza
- Inform the public and dispel common misconceptions about the influenza vaccine and the length of the influenza season
Outcome
- Formed coalition partnerships with local health organizations, TAPI and Maricopa County Department of Health, providing credibility and ensuring the broadest reach for the message
- Recommended and secured local celebrity spokesperson
- Coordinated press conference, secured guest expert speakers and garnered strong media coverage for the Faces of Influenza message