W o o d b i n e  S o u t h w e s t
H y a t t  P l a c e  G r o u n d b r e a k i n g

Situation

• Woodbine Southwest is a local developer of residential and commercial projects
• Construction was to begin on a Hyatt Place product in Gilbert, Ariz.
• The project was the first new-build Hyatt Place in the state of Arizona

Project Goals

• Enthusiasm for the start of the project
• Increased awareness for Woodbine Southwest as a developer
• Media placements regarding the start of construction
• A unique and memorable groundbreaking event

Outcome

• A unique groundbreaking event that featured high-flying trapeze artists
• Exceeding the attendance goal of 75 project partners
• Media placements in the two daily newspapers

H o m e 2  S u i t e s b y  H i l t o n

Situation

• New hotel brand for Hilton Hotels
• Mid-tier extended stay product
• Launching during a time of economic downturn

Project Goals

• Significant media placements
• Franchise developer/owner confidence in the product
• A buzz in the hotel industry

Outcome

• 150 million impressions in print, online and broadcast media
• Cover story on highest circulation trade publication Hotel Business
• Features on MSNBC.com and USA Today
• Only 9 months post-launch, more than 60 signed franchise deals