W i l d f l o w e r B r e a d C o m p a n y
Situation
- Wildflower Bread Company looking for new ways to market their restaurants
- Limited time and resources
- Passionate customers and employees
- Excellent customer service track record
Project Goals
- Increase new and repeat business
- Connect with customers in a new forum
- Listen to customer feedback to improve product/company
Outcome
- Almost 1,000 followers
- Strong personal ties with several customers
- Positive store sales over last year
- Several direct ties to immediate action from customers to specific promotions
- Another way to showcase the fun Wildflower brand
F o x R e s t a u r a n t C o n c e p t s
O l i v e & I v y
Situation
- Olive & Ivy Restaurant + Marketplace was a new dining concept by Fox Restaurant Concepts, a Scottsdale-based restaurant development and management company. The largest and most glamorous of all restaurants under the Fox umbrella at the time, the Olive & Ivy opening needed to make a statement from the outset with Valley residents and the food industry.
- In order to quickly develop a loyal following, five VIP/charity events were created and executed during grand opening week.
Project Goals
- To quickly develop foot traffic and a loyal following
- To raise awareness for the restaurant
Outcome
- Grand opening week consisted of 13 private, onsite events with five of those benefiting various charities
- Both major daily newspapers covered grand opening, with large stories in the business and food sections of the papers
- Two morning news programs came to the stores for live TV coverage
- Opening day boasted 75 percent of the restaurant reserved before they even opened their doors
- Dozens of stories in local lifestyle and national trade magazines were slated for the months following grand opening
- A total donation of $97,000 was given by Olive & Ivy in the form of food and beverages, supplies, invitations and ticket sales to the selected charity organizations